Shakespeare's Pizza
Voted best college hangout in the nation by Good Morning America in 2010, the iconic pizza restaurant and home to generations of Mizzou students suddenly lost it's lease in 2015 after a downtown building frenzy. Relocating, even a temporary move, can undermine a business' identity and its connection to customers. We provided a narrative bridge between the old Shakespeare's (that everyone knew and loved) and the new, improved Shakepeare's by producing two in-depth documentaries that followed the eviction and rebuilding of a business landmark.